3 Steps to Start Teaching Online On Your Own! - By Nancy Taylor
Transcript
00:0-1 | Yes , smelly cat , smelly cat . What are | |
00:06 | they feeding you ? Hello everyone . It is nancy | |
00:08 | taylor here from Hey nancy taylor dot com . And | |
00:11 | on this channel you will see videos about teaching online | |
00:14 | , growing your brand and becoming the best version of | |
00:16 | you . And in today's video , we are going | |
00:19 | to be going over the three steps to start teaching | |
00:22 | independently like on your own with your own brands . | |
00:25 | Okay , let's jump into the video . No further | |
00:29 | explanation . Now , eight years ago , nine years | |
00:32 | ago . Now when I was first married to my | |
00:35 | husband , it was our first year of marriage and | |
00:37 | he was doing his flight training and in his flight | |
00:40 | training to get your private pilot license . You do | |
00:43 | your training with your instructor , you go on flights | |
00:45 | , you do a bunch of research and learning on | |
00:47 | the books , so you do in class , then | |
00:49 | you'll do this in the airplane , in a tiny | |
00:52 | airplane . And during this private pilot licence training you | |
00:56 | have to to get this license . You have to | |
00:59 | go on a solo flight . And I remember Dave | |
01:01 | coming to me , my soul flight is this date | |
01:04 | . And I was like , what do you even | |
01:07 | know how to fly an airplane ? It's exciting , | |
01:10 | exhilarating , nerve racking and it could be very deadly | |
01:14 | . Do you know what you're doing to go independent | |
01:18 | to go on your own ? And I remember just | |
01:21 | the amount of effort that goes into something in your | |
01:24 | training knowing that you have to do it on your | |
01:27 | own , you're going to be much more focused , | |
01:29 | you're going to be paying really close attention while you're | |
01:32 | in that airplane and learning how to fly it . | |
01:34 | You are not going to be like zoning out and | |
01:37 | thinking about what you're going to have for lunch because | |
01:39 | you're going to have to fly that airplane by yourself | |
01:42 | . It has huge risk but huge reward . And | |
01:45 | you do have to do it on your own and | |
01:48 | you do it , you pass it off and then | |
01:50 | it just becomes like a habit you you fly and | |
01:54 | then you're the flight instructor , it's just a beautiful | |
01:56 | thing because then once you've done your flight and you | |
01:58 | have that training , then you can get your next | |
02:00 | license and you can be a flight instructor and you | |
02:02 | can teach others how to fly an airplane . So | |
02:05 | now you're the one responsible for them learning . I | |
02:08 | love that analogy because of how it transitions into teaching | |
02:12 | and when you teach for a company or you teach | |
02:14 | for a brand , maybe you teaching the mainstream classroom | |
02:16 | and then you decide you're feeling pulled to teach independently | |
02:20 | to go on your own . And as you have | |
02:23 | the skill set , you develop the skill set here | |
02:25 | in your training and as you are teaching for a | |
02:27 | company , you're ready to go solo , you're ready | |
02:31 | to go on your solo flight and it can be | |
02:33 | scary . There could be many unknowns . However you've | |
02:36 | done the work , you've done the training , you | |
02:38 | have the experience , you're ready to go . Now | |
02:40 | when you are going independent , it does not mean | |
02:43 | that it's easy . It's going to be a lot | |
02:45 | of work . There will be mistakes , there will | |
02:47 | be things that you don't have to deal with when | |
02:49 | you work for a company . However , think about | |
02:52 | the possibilities . There is no ceiling . You could | |
02:54 | be earning $100 , an hour and more . If | |
02:58 | you choose to start building a brand of your own | |
03:01 | and going independent . So let's jump into the three | |
03:05 | steps to build a brand of your own and to | |
03:08 | start teaching independently , meaning on your own , not | |
03:11 | connected to another company . You ready ? You ready | |
03:13 | ? Let's go In the three steps , we're going | |
03:17 | to be covering these three common questions I hear often | |
03:20 | with teachers going independent . Number one , what do | |
03:22 | I teach ? How do I know what to teach | |
03:24 | ? Number two , how do I set the entire | |
03:26 | thing up ? What does the whole system look like | |
03:28 | from start to finish ? How do I set it | |
03:30 | up ? And number three ? This big one . | |
03:33 | How do I market ? How do I find my | |
03:36 | students ? Okay , I can set everything up . | |
03:38 | I can do my curriculum , I can do all | |
03:40 | that . But how in the world , where in | |
03:41 | the world where in the world do I find my | |
03:43 | students were going to be covering those three questions in | |
03:46 | the next three steps , question number one , what | |
03:49 | do I teach ? So first of all , you | |
03:51 | gotta dive into yourself . You have to think of | |
03:53 | what you are an expert in . What do you | |
03:55 | enjoy doing ? What are you passionate about ? What | |
03:57 | do you read about ? What do you love to | |
03:59 | learn about ? What do you do ? Well ? | |
04:01 | And that could be your zone , a genius something | |
04:04 | you're an expert in . Not only do I want | |
04:06 | to find a topic and category that I'm an expert | |
04:09 | in a specific niche , but I also need to | |
04:11 | validate that there is a market for it . So | |
04:14 | I need to do some market research . This could | |
04:16 | be having three people that you call up on the | |
04:18 | phone or on a zoom call or you schedule this | |
04:21 | call to see what is their specific needs . Or | |
04:24 | if they have a child that you're looking to teach | |
04:27 | , that age group , you could ask them specifics | |
04:29 | on what they struggle with or what would really benefit | |
04:32 | them . Another form of market research could be you | |
04:34 | look at other teachers , what are they teaching and | |
04:36 | if they're teaching a topic that you enjoy and it's | |
04:39 | in that same niche , maybe you could be a | |
04:41 | little bit more specific and you could have a little | |
04:44 | bit less competition because you are extra specific . So | |
04:47 | you niche down to blow up . So you need | |
04:50 | to do some research on if there is a market | |
04:53 | and sometimes you're not sure you're like , I don't | |
04:56 | know if this has ever been taught before . I | |
04:57 | don't know if there's a market for it . And | |
04:59 | so perhaps you will be talking with parents , you'll | |
05:03 | be seeing if they're interested in it . And if | |
05:05 | they're not , maybe you could adjust and pivot a | |
05:07 | little bit . Now . You also need to make | |
05:08 | some other decisions . Will you be doing live classes | |
05:11 | or will you have a recorded course that you sell | |
05:13 | and that they purchased ? Will you be doing small | |
05:16 | classes , one on one classes ? These decisions can | |
05:18 | be very simple to make . You just have to | |
05:20 | think of your schedule , what fits best for you | |
05:22 | and your family and then you can create that system | |
05:26 | and create the platform and and go from there . | |
05:29 | Now all of these questions are in a guide that | |
05:31 | I have below and I'll link it here in the | |
05:33 | eye card as well . So you can have those | |
05:35 | all spelled out . You don't have to just listen | |
05:37 | to me ramble on and write them down there . | |
05:39 | Also organized inside these three steps that I'm going over | |
05:42 | with you today in this video . But you just | |
05:45 | get a lot more explanation in the video style . | |
05:47 | So I hope this is helpful and the fuzzies and | |
05:49 | the bugs . So number one , what will you | |
05:52 | teach ? Find what you love and you're passionate about | |
05:54 | and then also validate that topic by market research and | |
05:58 | researching what others are interested in . Then you can | |
06:01 | go through and make those decisions on live classes , | |
06:03 | what age group you can make those decisions . And | |
06:06 | even if you start with one age group , you | |
06:09 | might find that you like to work with a different | |
06:10 | age group . So whatever you start with doesn't mean | |
06:13 | that you have to stick with it , but you | |
06:15 | do have to start somewhere . Number two , how | |
06:18 | do I set this all up now ? You can | |
06:21 | have an official landing page . So this could be | |
06:23 | your website and on your website you can have a | |
06:26 | big , big selling point as testimonial . So once | |
06:29 | you get those , put those on your website , | |
06:30 | but what you could have on there is what you | |
06:32 | teach and then how do they book a class with | |
06:35 | you ? How do they get on your schedule ? | |
06:37 | And a lot of times when you first get started | |
06:39 | you're going to be direct messaging people , you're going | |
06:42 | to be talking to them one on one and letting | |
06:44 | them know about your services . And then as you | |
06:46 | grow , as more traffic is coming to your website | |
06:49 | , as more traffic is coming to you and your | |
06:52 | services , you will have people signing up that haven't | |
06:55 | already talked to you . So that will happen over | |
06:57 | time . It may take two months , three months | |
06:59 | , four months to find your first client , your | |
07:01 | first student . And then it goes exponentially like word | |
07:04 | of mouth and then maybe you get to students the | |
07:07 | next month and maybe you get three the following month | |
07:09 | so it can grow quickly . But you do have | |
07:12 | to be patient as you're getting started , as you're | |
07:15 | starting this , you may want to be teaching for | |
07:17 | another online company while you are starting your own brand | |
07:20 | and business because then you have a mostly consistent paycheck | |
07:24 | while you are building some independent teaching on the side | |
07:27 | and then while this builds and your clientele builds and | |
07:30 | grows and you stay focused on that specific niche , | |
07:34 | then perhaps you won't be teaching for an online company | |
07:37 | alongside it . Or maybe you always keep that one | |
07:39 | on the back burner . It could just always be | |
07:41 | a safety net if you will but definitely be aware | |
07:44 | that it can take time to build your clientele to | |
07:47 | build your student base . So after you have your | |
07:49 | landing page with the information , perhaps they will schedule | |
07:52 | on Callen lee . That could be a really good | |
07:54 | platform to schedule one on one . Or if you | |
07:56 | have your own schedule with zoom , you can have | |
07:59 | that on your website as well . It does not | |
08:01 | have to be perfect . Again , you might be | |
08:03 | starting with a couple of students so you could just | |
08:05 | automatically email them . Like you could skip the website | |
08:08 | , have no website . You have five students are | |
08:10 | gonna start with you email all of their parents and | |
08:12 | tell them we're starting with our zoom session on monday | |
08:14 | Wednesday friday . These are the times and there you | |
08:17 | go . You get started from there we're in a | |
08:19 | mouth . You share on facebook , you share on | |
08:21 | instagram . You let people know I'm doing tutoring and | |
08:24 | if you're interested it closes at this time or this | |
08:27 | is when we teach , this is what I'm teaching | |
08:28 | . Maybe it's a language , the sky's the limit | |
08:30 | . Another thing that you'll have to consider in this | |
08:32 | portion when you are getting everything set up again , | |
08:34 | you can start with no website , no brand , | |
08:36 | no platform . It could be word of mouth , | |
08:38 | it could be you talking with people in direct messages | |
08:40 | . But as you are getting it set up , | |
08:41 | you do need to know how are you going to | |
08:43 | have parents pay you or if you are teaching adults | |
08:46 | , how are they going to pay you ? You | |
08:48 | can set it up with Paypal , you can set | |
08:50 | it up with stripe . Perhaps you'll have them purchase | |
08:53 | with saM cart . So if I have SAM cart | |
08:55 | then they make their purchase through there and its automated | |
08:58 | . Now there's a little bit of a transaction fee | |
09:00 | and whatnot if you do use those platforms , if | |
09:03 | you use those but it does hold a receipt and | |
09:05 | it's easy for tax purposes . I use Paypal and | |
09:08 | stripe . Some have asked like what if I do | |
09:10 | Venmo , I would research and make sure that you | |
09:13 | would have all the materials you need , giving receipts | |
09:16 | for making sure that it's not like family and friends | |
09:18 | , but it's business you have to have under business | |
09:21 | . Okay , so there's something to be aware of | |
09:23 | is how will they pay for the services ? Hey | |
09:26 | , it's me interrupting myself . I just wanted to | |
09:28 | let you know that we have our live training going | |
09:30 | on right now . It is the three steps to | |
09:32 | build a profitable Youtube channel and the mistakes to avoid | |
09:36 | . I've taken my knowledge and experience and what I've | |
09:38 | learned in the past four years of building a profitable | |
09:41 | Youtube channel . I've been able to take my company | |
09:43 | from 20,000 year up to 200,000 plus and I've been | |
09:48 | so grateful for the tools that I have gained by | |
09:51 | building a Youtube channel and so I have taken that | |
09:54 | knowledge and packed it into this free training . It | |
09:57 | is free , it is live , check the description | |
09:59 | box for the times for the dates and how you | |
10:02 | can register amount of breath so excited . If you | |
10:06 | cannot get into the live training , then sign up | |
10:08 | for one anyways and you will get a recording of | |
10:11 | it if you can't make any of the lifetimes . | |
10:13 | Okay , that's it . I just want to let | |
10:14 | you know that it's only available for a limited time | |
10:16 | . So check that description box . Okay , but | |
10:19 | now you are getting to number three step number three | |
10:23 | , How do I market ? Where do I find | |
10:25 | my students ? I am going to give you a | |
10:27 | handful like you went trick or treating and you get | |
10:31 | home and you take your bag and you dump it | |
10:33 | out . That's what I'm gonna give you right now | |
10:36 | , doesn't it all over ? It's fine , it's | |
10:38 | fine . So I'm going to share with you some | |
10:39 | marketing strategies where you can find your students and I | |
10:43 | hope that you take these and implement them . Don't | |
10:46 | just write them down and say we'll get to that | |
10:47 | later , go and test them out . That is | |
10:50 | the biggest part is starting , is doing the work | |
10:52 | , is just doing it . Even though you don't | |
10:54 | know all the answers . It's okay . That's how | |
10:56 | you learn . As you start , you gain the | |
10:58 | experience . So I want to go over these . | |
11:00 | First of all , you need to have an enticing | |
11:03 | topic or what you teach . You need to know | |
11:05 | we already validated that and step number one that your | |
11:08 | course topic or you're teaching topic was validated that there's | |
11:12 | a market for it . But make sure that you're | |
11:14 | targeting a pain point . So maybe it is homework | |
11:17 | time at home is really hard . How can you | |
11:19 | ease that as a tutor ? How can you ease | |
11:21 | that ? What are you an expert in with math | |
11:23 | ? Maybe parents are so frustrated like math is taught | |
11:26 | different than when I was in school and I can't | |
11:28 | even help my child . Oh , here I come | |
11:30 | in . I am a math tutor . I tutor | |
11:33 | online and this is my program . These are results | |
11:35 | from my students . I don't just come out of | |
11:37 | the gate with how much it costs . Okay . | |
11:39 | That comes in after I explain their pain point and | |
11:42 | the transformation that I offer , I'm going to ease | |
11:45 | their load . I'm going to make their life easier | |
11:48 | by sharing my expertise and being the instructor for them | |
11:51 | . Now . Where can I find students ? You | |
11:53 | can post your classes are opening on your social media | |
11:56 | . So let people know you can even have like | |
11:58 | a link on your instagram to when classes are when | |
12:02 | they can sign up for them , you can send | |
12:03 | an email . So , if you've been growing an | |
12:05 | email list and start growing it out , If you | |
12:08 | are going independent , if you are starting to build | |
12:10 | a brand of your own , start an email list | |
12:14 | , Okay , I have a video here that goes | |
12:16 | over email list and why that is so important . | |
12:19 | Yes . Go watch that video and I'll put it | |
12:21 | in the eye card here as well . So make | |
12:23 | sure that you have an email list because that is | |
12:25 | the backbone to your business . You can let them | |
12:27 | know if there's a discount , you can email and | |
12:29 | let them know when classes open up . Maybe you're | |
12:31 | opening up one on one . Maybe you have group | |
12:32 | sessions , whatever it may be . E mail list | |
12:35 | . Start it now . Yesterday . Go let your | |
12:39 | audience know in your weekly content . So I always | |
12:42 | recommend using platform for weekly content . This is how | |
12:44 | you build your brand , you offer free content . | |
12:47 | So it could be on Youtube , it could be | |
12:48 | a podcast , it could be a blog , but | |
12:50 | that is how you're going to generate organic traffic because | |
12:53 | you're teaching them , you're letting them have snippets and | |
12:56 | teaching them essentially what you teach in your paid for | |
12:59 | programs . However you're giving them some foundational work for | |
13:03 | free because then they know , hey , this teacher | |
13:07 | is an expert in this and I had these results | |
13:09 | . I'm definitely going to sign up for their coaching | |
13:12 | sessions . I'm definitely going to sign up for their | |
13:13 | independent teaching that they won't call it that , but | |
13:16 | you can schedule a free consultation or free discovery call | |
13:20 | . So a lot of times , if you are | |
13:22 | starting with a discovery call , maybe you find your | |
13:24 | clients or your future students on linkedin , maybe you're | |
13:28 | helping business owners with a specific skill . Maybe you're | |
13:32 | helping them with their content creation . Maybe you're helping | |
13:34 | them with social media . So this could lead into | |
13:36 | helping and teaching and coaching adults . So if you're | |
13:40 | helping them , then maybe you're going to have a | |
13:42 | free consultation or discovery call on zoom that not only | |
13:46 | are they saying if you're a good fit for them | |
13:48 | , but you are deciding are they a good fit | |
13:50 | for what I teach and don't be afraid to tell | |
13:52 | people No , don't be afraid to say , hey | |
13:54 | , I don't think we're a good fit to work | |
13:56 | together . I wish you the best because remember you | |
13:59 | don't want to help everyone . You want to help | |
14:01 | this specific person . You want to help a very | |
14:03 | specific problem and a specific niche because then you are | |
14:07 | the go to for that . So don't try and | |
14:10 | solve everyone's problems . Just hope there's one problem . | |
14:13 | The final one that you could do is paid advertising | |
14:16 | . So if you know how to do instagram or | |
14:18 | facebook or Youtube ads , this could be another form | |
14:21 | or you could market for your platform . You could | |
14:24 | also be in direct messages on facebook . If you're | |
14:26 | sharing weekly content , you're giving value . Always , | |
14:30 | always give before you ask . So you always give | |
14:32 | free content like I'm doing in this video giving you | |
14:35 | free content and then you can let them know about | |
14:38 | your paid for services or what your offer is always | |
14:41 | always give first . Now if you are thinking , | |
14:43 | I am very interested in building my own brand , | |
14:46 | on teaching , on my own on marketing , my | |
14:48 | own services and what I have to offer then most | |
14:53 | definitely check the description box . I have links below | |
14:55 | of my program for building a brand . It is | |
14:58 | called Beyond Teaching online and it is only open for | |
15:01 | a limited time . So check the dates . Check | |
15:03 | the link below because you do want to get in | |
15:05 | there when the doors are open . I love , | |
15:08 | love love helping online teachers to build a brand and | |
15:12 | to see just like to go after their dreams and | |
15:15 | to see the results . Many of them were able | |
15:17 | to pay off the course the entire program within the | |
15:21 | three months . Like they paid for the whole thing | |
15:23 | and they continue to grow income wise . So not | |
15:26 | only did they get the skills and build their brand | |
15:28 | , but immediately they were making money on their brand | |
15:30 | . That's just such a cool thing . That is | |
15:33 | so rewarding for me as an instructor to help other | |
15:35 | teachers to replicate that same system . And so I | |
15:38 | am just so proud of my own teacher . Students | |
15:41 | that have stepped off that ledge that I've gone on | |
15:43 | that solo flight . My they're going , I'm going | |
15:47 | anyways . I don't know what I'm doing . They | |
15:49 | jumped off their flying and it's been so rewarding . | |
15:53 | And I hope that I can help you out as | |
15:54 | well . All right guys , make sure you subscribe | |
15:56 | to this channel if you have not . If you | |
15:58 | want to see more videos about building a brand teaching | |
16:00 | online and being just totally awesome being the best version | |
16:04 | of you . I hope to see you guys later | |
16:06 | . Bye . I don't have a classroom , but | |
16:10 | that's okay because I can film in here . It's | |
16:13 | winter . It's winter . It's winter . Winter . | |
16:15 | Winter to de do do do |
Summarizer
DESCRIPTION:
OVERVIEW:
3 Steps to Start Teaching Online On Your Own! is a free educational video by Nancy Taylor.
This page not only allows students and teachers view 3 Steps to Start Teaching Online On Your Own! videos but also find engaging Sample Questions, Apps, Pins, Worksheets, Books related to the following topics.